MySkyStatus by Lufthansa

The challenge

In an economic downturn, reinvigorate the Lufthansa brand among travelers and raise their profile as a true innovator in the industry.

The idea

Create a new public platform that turns flight status in to mile-high social status.


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Awards

320000
updates delivered
198
countries engaged
$2M
earned in free media exposure
60%
of travellers from other airlines