MySkyStatus by Lufthansa
The challenge
In an economic downturn, reinvigorate the Lufthansa brand among travelers and raise their profile as a true innovator in the industry.
The idea
Create a new public platform that turns flight status in to mile-high social status.
Gallery
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Awards
320000
updates delivered
198
countries engaged
$2M
earned in free media exposure
60%
of travellers from other airlines
